Demystifying Search Engine Optimization
Today, organic search drives more than 50% of all website traffic. SEO is one of the three basic marketing tenants (SEO, Paid Search and Programmatic) for successfully building brand awareness. There is a joke that says the best way to hide a dead body is the second page of a Google search.
There are different marketing strategies that business owners can investment in that serve as a foundation for generating website traffic such as social media—but the fact is, the majority of online traffic is generated by search engines.
With the proper adoption of the fundamental SEO tenants, as keywords, content, back linking, image tagging, optimizing your website can be a relative painless process. When one considers that organic search results carry more weight with search engine, users are the recipient of more clicks than paid advertisements.
Ensuring your website is optimized for SEO is a great investment of your time and money and can pay dividends over time.
What Do Your Customers Want?
Understanding the needs, wants and desires of your customers is an age old practice that spans time immemorial.
This timeless marketing axiom also applies to SEO. Regardless if you are trying to understand what words your prospective customers are typing in search engine queries or ensuring your website copy is written to inform your visitors about your product or service.
Sam Hollingsworth, Director of Search at Elevation Ten Thousand agrees saying that we should, “Always focus on your customers. Too many brands forget or fail to realize what it takes to attract and impress potential customers. They want real value. Just like in a brick-and-mortar establishment, customers want to know that you’re on their side, that they can trust you, and that you are reliable partner in what is going to be a longterm and hopefully lifelong relationship.”
Why Content Is King
Some marketers consider content marketing and SEO to be completely different strategies.
However, contrary to this mis-belief, SEO and content marketing are intertwined and compliment one another. Content plays such a crucial role in SEO ranging from the structure of your website, to internal and external linking strategies. It should be every webmaster’s goal to have the very best content on your website not only for your visitors but for organic ranking.
If you want to increase your organic search visibility, rankings and traffic you have to be prepared to create consistent, optimized content such as blogs, podcasts, vlogs, tags, image optimization and keywords. Regardless of the medium, your content should be informative, entertaining and inform those who consume it.
It helps to think of content generation as a building block on establishing your brand as an authoritative source of information.
Interested In Learning More?
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