OUR INSIGHTS

Read the latest cannabis advertising & marketing news, views and pontifications.

Advertising

Marketing In A Recession

Strategy

Is Your Company Wired for the Digital Economy?

Getting Started

Stand Out in an Oversaturated Market: Notes for CBD Startups

Are you launching a new CBD company? Here are 5 tips from industry insiders on a go-to-market strategy that works in a heavily crowded market.

Strategy

Long Live The King! Why Content Marketing Matters.

It's Time to Consider UX Design in Cannabis eCommerce

These days, your website is where most of your customers will first interact with your brand. What impression does it give? Exceed expectations through smart UX design, following UX best practices.

Cannabis

Your 420 Marketing Campaign: Make the Most of It

The 420 holiday is the biggest sales day of the year in cannabis, how are you planning to reap the sales boost? We deliver 4 strategies for a successful 420 marketing campaign this year.

Getting Started

Creating a Content Strategy for Cannabis That Works: Tips from an Expert

Everyone is writing a blogs to boost organic traffic. But should you still invest in a content marketing strategy as a cannabis business? Short answer: yes. And here is how to get started.

Advertising

Nurture Your Existing Cannabis Customers with Compliant Email Marketing

Is it a good idea to use email marketing for your existing cannabis customer list? Absolutely. Here is how use lead nurturing to earn up to 50% more sales-ready leads.

Advertising

Cannabis Email Marketing Hacks: How to Target Millennials

Millennials make up more than 50 percent of cannabis consumers. New research tells us they prefer email communication. Here is how to use this intel in a successful cannabis email marketing campaign.

Advertising

Omnichannel Holiday Marketing for Cannabis Brands

Consumers are set to spend a portion of their holiday budget on cannabis this year. Use an omnichannel marketing, built on a data-driven strategy, to capture this potential.

Advertising

10 Email Marketing Hacks for Green Wednesday, Black Friday and Cyber Monday

Planning for the years biggest sales push of the year? Here are 10 tips to make the most of your subscriber list, through diving into the data and continued testing.

Programmatic

Rolling Out Cannabis Delivery in BC and Beyond

Cannabis delivery is now legal in BC. As more markets open up and you’ve got to adapt to a delivery-hungry market. Here is how Programmatic Advertising can help.

Strategy

Market Research Critical Tool for Launching a Cannabis Brand

Strategy

Cannabis Brands Are Exploring DTC (And You Should Too)

The trend towards direct-to-consumer (DTC) only served to explode during lockdowns. Here are what cannabis brands need to consider as they explore DTC options.

Cannabis

An Opportunity for Retailers: NFL Launching into Cannabis Research

With the NFL funding cannabis research, it's time to pivot CBD marketing and advertising. It's time to focus on CBD for sports medicine and target a new demographic.

Strategy

Capitalize on Terpenes: Working it into Your Marketing Strategy

Consumers are demanding terpene-rich cannabis, which means you have to build it into your customer service experience. Deploy smell jars at the dispensary counter, and smart Paid Search campaigns targeting terpene-hungry customers.

Cannabis

The Legal Cannabis Landscape Is Expanding

In late 2020, Congress passed the Appropriations Act, which is now impacting how hemp producers and online retailers do business. The changes have put some companies into crisis mode.

Cannabis

Vape Shipping Ban of 2021

In late 2020, Congress passed the Appropriations Act, which is now impacting how hemp producers and online retailers do business. The changes have put some companies into crisis mode.

Cannabis

How To Capitalize On The Biggest Cannabis Holiday

April 20th is revered by cannabis consumers around the world. Why is this date so celebrated, and why you need to make sure your cannabis-based business doesn’t miss out on the Black Friday of weed?

White Papers

The Top 2021 Advertising Trends

Download the third volume in our MARKETING MATTERS White Papers.

White Papers

The True Costs Of Online Ad Fraud

Download the first volume in our MARKETING MATTERS White Papers.

Cannabis

White House Action Against Pot Use

Hypocritical is one word getting thrown around by the media to describe the White House firing staffers for past cannabis use. What's perhaps more interesting than the news itself is the rapid cacophony of criticism from Republicans and Democrats alike.

Cannabis

Lawmakers Want To Cap THC

Colorado is changing the American cannabis tune once again, but this time - the cannabis industry is angry.

White Papers

SEO BEST PRACTICES

Download the second volume in our MARKETING MATTERS White Papers.

Cannabis

Cannabis And Covid Strategies

The effects of COVID-19 modified businesses across the globe. Sudden lockdowns and limiting crowds destroyed the business model they once relied on. The cannabis industry was lucky, and almost all cannabis professionals would agree.

Cannabis

NBA Extends Moratorium on Testing

What do the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), and now the National Basketball Association (NBA) all have in common? America's biggest sports leagues are shifting their opinion about weed in sports.

Strategy

Reconnect With Your Customers

Operating a business in a post-COVID environment has been fraught with unprecedented challenges for business owners. According to Alignable Rent, 35% of small businesses owners reported that they couldn’t make rent in December. And for minority-owned businesses, nearly half (49%) report that they unable to cover their rent.

Strategy

Good Riddance 2020

Now that 2021 has been ushered in with shelter-in-place lockdowns and mandatory curfews, many Americans find themselves recovering from their speak-easy-like celebrations. 2020 will be remembered as the year of firsts. We have lived through the worst global pandemic in a century and one of the harshest economic downturns since the Great Depression.

Programmatic

Get Ready For Black Friday & Cyber Monday

It’s that time of the year when brands and retailers need to be thinking about prepping for the holiday shopping season which kicks off on Thanksgiving to New Years. This year marks the first post-COVID-19 Black Friday and Cyber Monday. While reduced hours and social distancing may limit in-store purchases, eCommerce giants like Amazon and the direct-to-consumer companies like Warby Parker and Casper are poised to take advantage of their online capabilities.

Cannabis

COVID, Cannabis and Contract Tracing

Contrary to belief, COVID-19 has had some silver linings. Having been declared an “essential” business, recreational and medical cannabis dispensaries and delivery retailers were spared the consequences of their businesses being forced to lock down. While cannabis delivery companies have seen some spikes in sales since the pandemic outbreak, their brick-and-mortar counterparts have seen drops in foot traffic yet up-ticks in average basket sizes.

Cannabis

And The Winner Is...

While the presidential outcome may be decided in the coming days or weeks, there was one undisputed big winner on November 3rd; the legal cannabis industry. Yesterday, all five states that had cannabis legalization on the ballots passed with overwhelming support.

SEO

Demystifying Search Engine Optimization

SEO is one of the three basic marketing tenants (SEO, Paid Search and Programmatic) for successfully building brand awareness. There is a joke that says the best way to hide a dead body is the second page of a Google search.

Getting Started

FAQs

Face it, ad tech can be a complicated landscape, fraught with fraud and lack of transparency.

Getting Started

Glossary Of Digital Advertising Terms

No wonder thanks to geo-spatial ad tech the digital advertising industry is thriving. Now you can reacquaint or educate yourself in this comprehensive advertising glossary.

Programmatic

The Science of Defining A Target Audience

Consumer behavior is becoming more and more complex. But thanks to technology, defining and targeting an audience isn’t rocket science.

Programmatic

Hyper-Targeting Is Personalization On Steroids

Personalization should be an essential part of building a successful advertising campaign. Today, customers want to feel special.

Programmatic

5 Steps Of A Successful Ad Campaign

As we have previously blogged about how today’s connected society relies on their mobile smartphones, agencies should be consulting with your clients on developing a mobile marketing strategy that not only builds awareness but drives customers into their establishments such as restaurants, salons, stores, etc. or eCommerce websites.