Read the latest cannabis advertising & marketing news, views and pontifications.
The Bigger They Are, the Harder They Fall - Discover how large corporations can face challenges in today's market.
Marketing in a Cookieless World - Explore strategies to navigate the changing landscape of digital advertising.
Plain Jane: Missouri Now Requires Plain Packaging - Learn about the impact of new regulations on tobacco marketing.
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PrograMetrix has partnered with Wunderworx to better serve early-stage cannabis and CBD companies that are entering or reinventing themselves in the cannabis space, the partnership offers a bundle of services including: Branding, Go-To-Market Strategy, Website & App Design, and essential Digital Marketing Solutions.
Know Your Customer: Generation Z - Gain insights into the preferences and behaviors of Generation Z consumers.
Marketing in a Recession - Learn effective marketing tactics to thrive during economic downturns.
Are you launching a new CBD company? Here are 5 tips from industry insiders on a go-to-market strategy that works in a heavily crowded market.
These days, your website is where most of your customers will first interact with your brand. What impression does it give? Exceed expectations through smart UX design, following UX best practices.
Everyone is writing a blogs to boost organic traffic. But should you still invest in a content marketing strategy as a cannabis business? Short answer: yes. And here is how to get started.
Is it a good idea to use email marketing for your existing cannabis customer list? Absolutely. Here is how use lead nurturing to earn up to 50% more sales-ready leads.
Millennials make up more than 50 percent of cannabis consumers. New research tells us they prefer email communication. Here is how to use this intel in a successful cannabis email marketing campaign.
Consumers are set to spend a portion of their holiday budget on cannabis this year. Use an omnichannel marketing, built on a data-driven strategy, to capture this potential.
Planning for the years biggest sales push of the year? Here are 10 tips to make the most of your subscriber list, through diving into the data and continued testing.
Cannabis delivery is now legal in BC. As more markets open up and you’ve got to adapt to a delivery-hungry market. Here is how Programmatic Advertising can help.
Consumers are demanding terpene-rich cannabis, which means you have to build it into your customer service experience. Deploy smell jars at the dispensary counter, and smart Paid Search campaigns targeting terpene-hungry customers.
Download the third volume in our MARKETING MATTERS White Papers.
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Hypocritical is one word getting thrown around by the media to describe the White House firing staffers for past cannabis use. What's perhaps more interesting than the news itself is the rapid cacophony of criticism from Republicans and Democrats alike.
What do the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), and now the National Basketball Association (NBA) all have in common? America's biggest sports leagues are shifting their opinion about weed in sports.
Operating a business in a post-COVID environment has been fraught with unprecedented challenges for business owners. According to Alignable Rent, 35% of small businesses owners reported that they couldn’t make rent in December. And for minority-owned businesses, nearly half (49%) report that they unable to cover their rent.
Now that 2021 has been ushered in with shelter-in-place lockdowns and mandatory curfews, many Americans find themselves recovering from their speak-easy-like celebrations. 2020 will be remembered as the year of firsts. We have lived through the worst global pandemic in a century and one of the harshest economic downturns since the Great Depression.
It’s that time of the year when brands and retailers need to be thinking about prepping for the holiday shopping season which kicks off on Thanksgiving to New Years. This year marks the first post-COVID-19 Black Friday and Cyber Monday. While reduced hours and social distancing may limit in-store purchases, eCommerce giants like Amazon and the direct-to-consumer companies like Warby Parker and Casper are poised to take advantage of their online capabilities.
Contrary to belief, COVID-19 has had some silver linings. Having been declared an “essential” business, recreational and medical cannabis dispensaries and delivery retailers were spared the consequences of their businesses being forced to lock down. While cannabis delivery companies have seen some spikes in sales since the pandemic outbreak, their brick-and-mortar counterparts have seen drops in foot traffic yet up-ticks in average basket sizes.
While the presidential outcome may be decided in the coming days or weeks, there was one undisputed big winner on November 3rd; the legal cannabis industry. Yesterday, all five states that had cannabis legalization on the ballots passed with overwhelming support.
Face it, ad tech can be a complicated landscape, fraught with fraud and lack of transparency.
No wonder thanks to geo-spatial ad tech the digital advertising industry is thriving. Now you can reacquaint or educate yourself in this comprehensive advertising glossary.
Consumer behavior is becoming more and more complex. But thanks to technology, defining and targeting an audience isn’t rocket science.
Personalization should be an essential part of building a successful advertising campaign. Today, customers want to feel special.
As we have previously blogged about how today’s connected society relies on their mobile smartphones, agencies should be consulting with your clients on developing a mobile marketing strategy that not only builds awareness but drives customers into their establishments such as restaurants, salons, stores, etc. or eCommerce websites.
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