Face it, ad tech can be a complicated landscape, fraught with fraud and lack of transparency.
That is why we built WUNDERWORX from the ground up to provide the easiest to use, self-serving ad buying platform on the market. So why do digital advertising? For starters, digital advertising is a powerful approach to promoting your business. It differs from traditional advertising, because digital ad campaigns give you unprecedented levels of control and data that can be easily measured versus traditional advertising.
With so many options available to you, first time marketers can sometimes be bogged down by questions as they try to navigate the digital landscape.
Before You Get Started, Check Out Our Frequently Asked Questions
Q. Who is WUNDERWORX ad buying platform designed for?
A. In addition to agencies, the self-serving platform was built for businesses of all shapes, sizes and industries.
Q. Why WUNDERWORX?
A. First it is an all-in-one self-service ad buying platform that provides complete transparency to your digital advertising allowing you take control of your own data and robust analytics to see where your ad dollar are being spent.
Q. What is programmatic advertising?
A. Programmatic advertising is the process of buying digital ads through automated platforms. Programmatic helps advertisers and publishers manage ad buying through a real-time auction.
Q. What kind of ads can I run on the platform?
A. WUNDERWORX supports multiple ad formats on any device, including video, mobile, display and native.
Q. What type of tracking technology does WUNDERWORX support?
A. We offer two tracking pixel technology that be used on a website landing page or eCommerce site as well as Retail In-Store Tracking. You can target people using first and third party data, based on where they physically are located or where they’ve been, based upon the content they’re viewing online.
Q. What is digital marketing?
A. Digital marketing is any type of marketing that is done online. This covers a broad ranges of categories from SEO (Search Engine Optimization), social media, SEM (Search Engine Marketing), email marketing, disconnected television (OTT), native and mobile programmatic advertising as well as DOOH (Digital Out of Home).
Q. What is a digital marketing funnel?
A. A digital marketing funnel describes the steps that users take from being a prospect to a paying customer. While there are many different type of funnels, most include various stages that describe the buyer’s journey such as awareness, consideration, purchase and retention. Regardless of the various stages of a funnel, they can best described as:
- Engagement: Building brand awareness
- Education: Identifying a problem
- Research: Discovering a solution
- Evaluation: Determining how a product or service resolves a problem
- Justification: Validating the purchase of a product or service
- Purchase: Buying the product or service
- Adoption: Using a product or service
- Retention: Ensuring a user’s satisfaction
- Expansion: Upselling a user
- Advocacy: Becoming a brand advocate
Q. Does my business need to advertise?
A. Most businesses need to advertise at some stage of their growth. For many small businesses this means social media and email marketing. While having a social presence via social media is generally recommended, a combination of SEO (Search Engine Optimization) and PPC (Paid Per Click) advertising and programmatic is a most cost-effective solution. Online advertising is generally the most cost-effective and easiest way to reach a large audience—one that can be highly targeted.
Q. What can advertising do for me?
A. A good advertising campaign might bring in a lot of inquires and measuring the effectiveness of your advertising campaign is absolutely essential. A well-designed advertisement can:
- Generate sales leads
- Improve your company’s image
- Generate brand awareness of your products or services
- Get the word out about a sales promotion or offering
- Help establish you in a new location
Q. How do I plan an advertising campaign?
A. The best time to advertise is when your target audience is most likely to buy. Building awareness of your offer when potential prospects would naturally want that product or service. Developing an effective campaign requires several key factors such as determining KPIs (Key Performance Indicators)—or goals that can measured. For example the goal of the campaign may be to build awareness for your brand or new service offering. Driving traffic to your website is one way to measure the success of the campaign. Perhaps this particular page has a product brochure or white paper. Visitors to your site can be tracked and retargeted leading them into your sales funnel.
Q. Who do I target?
A. One of the greatest strengths of WUNDERWORX is our ability to build highly targeted audiences. Decide whether your target audience is local, requital or national. Then determine what is your ideal demographic. Using our geo-spatial audience building tools allows to select businesses such as your competitors location and lifestyle businesses to build a profile. Let’s say for example you have a mobile dog grooming business. Targeting veterinary businesses, pet stores, and neighboring dog parks is a great example of building an audience of potential dog owners.
Q. How much do I need to spend on advertising?
A. When it comes to setting an advertising budget, there are many factors worth considering. First, assess what your competitors are doing. If they are advertising heavily, you may need to do the same. Don’t let tunnel vision cloud your better judgement. Often an effective ad campaign should be a combination of programmatic, PPC and SEO. Retargeting visitors to your website is also key to leveraging your advertising dollars. In general, we recommend a $5,000 monthly budget for programmatic and a run rate of 90-days to be able the most bang for the buck.
Q. How can I make my ads stand out?
A. We recommend doing several alternative ads. In the industry we call this A/B testing. Getting the message and visuals right often require running alternative ads to determine which ads resonate with your prospective customers. Our online marketplace features many agencies you can contact for assistance with regards to building out your ad units.
Q. How do I know if my ads are working?
A. One of the greatest advantages of digital advertising is the ability to measure success. Analytics allows you to track trends over time. You will be able to see which ads are succeeding or underperforming based upon impressions views and CTR. Running A/B test campaigns are a surefire way to see which ad units are resonating with your target audience.
Q. What is a landing page and why do I need one?
A. When people click on your ad, they should be redirected to a web page specifically designed for that ad. The goal is to have a landing page that supports your promotion and is designed to easily guide visitors towards converting or completing an action that benefits the business. Like ad campaigns that leverage A/B testing of ad units, marketers can sometimes build multiple landing page and A/B test the effectiveness of different landing pages.
Interested In Learning More?
We understand the challenges small businesses are facing. If you would like to learn more about shifting your marketing strategies to grow your marketshare and bottom line, let’s have a conversation. Stay informed to receive our Marketing Matters White Paper Series and Newsletter.
WUNDERWORX provides the power of real-time compliant programmatic advertising across all devices and media, leveraging sophisticated geo-spatial audience building technology from our easy-to-use platform. Let us demonstrate how programmatic, paid search and SEO can reduce wasted ad spend and time to conversion.