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OUR INSIGHTS
Programmatic
Rolling Out Cannabis Delivery in BC and Beyond
Cannabis delivery is now legal in BC. As more markets open up and you’ve got to adapt to a delivery-hungry market. Here is how Programmatic Advertising can help.
Get Ready For Black Friday & Cyber Monday
It’s that time of the year when brands and retailers need to be thinking about prepping for the holiday shopping season which kicks off on Thanksgiving to New Years. This year marks the first post-COVID-19 Black Friday and Cyber Monday. While reduced hours and social distancing may limit in-store purchases, eCommerce giants like Amazon and the direct-to-consumer companies like Warby Parker and Casper are poised to take advantage of their online capabilities.
The Science of Defining A Target Audience
Consumer behavior is becoming more and more complex. But thanks to technology, defining and targeting an audience isn’t rocket science.
Hyper-Targeting Is Personalization On Steroids
Personalization should be an essential part of building a successful advertising campaign. Today, customers want to feel special.
5 Steps Of A Successful Ad Campaign
As we have previously blogged about how today’s connected society relies on their mobile smartphones, agencies should be consulting with your clients on developing a mobile marketing strategy that not only builds awareness but drives customers into their establishments such as restaurants, salons, stores, etc. or eCommerce websites.
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