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OUR INSIGHTS
Strategy
Know Your Customer: Generation Z
Know Your Customer: Generation Z - Gain insights into the preferences and behaviors of Generation Z consumers.
Rolling Out Cannabis Delivery in BC and Beyond
Cannabis delivery is now legal in BC. As more markets open up and you’ve got to adapt to a delivery-hungry market. Here is how Programmatic Advertising can help.
Capitalize on Terpenes: Working it into Your Marketing Strategy
Consumers are demanding terpene-rich cannabis, which means you have to build it into your customer service experience. Deploy smell jars at the dispensary counter, and smart Paid Search campaigns targeting terpene-hungry customers.
The Top 2021 Advertising Trends
Download the third volume in our MARKETING MATTERS White Papers.
Reconnect With Your Customers
Operating a business in a post-COVID environment has been fraught with unprecedented challenges for business owners. According to Alignable Rent, 35% of small businesses owners reported that they couldn’t make rent in December. And for minority-owned businesses, nearly half (49%) report that they unable to cover their rent.
Good Riddance 2020
Now that 2021 has been ushered in with shelter-in-place lockdowns and mandatory curfews, many Americans find themselves recovering from their speak-easy-like celebrations. 2020 will be remembered as the year of firsts. We have lived through the worst global pandemic in a century and one of the harshest economic downturns since the Great Depression.
Get Ready For Black Friday & Cyber Monday
It’s that time of the year when brands and retailers need to be thinking about prepping for the holiday shopping season which kicks off on Thanksgiving to New Years. This year marks the first post-COVID-19 Black Friday and Cyber Monday. While reduced hours and social distancing may limit in-store purchases, eCommerce giants like Amazon and the direct-to-consumer companies like Warby Parker and Casper are poised to take advantage of their online capabilities.
And The Winner Is...
While the presidential outcome may be decided in the coming days or weeks, there was one undisputed big winner on November 3rd; the legal cannabis industry. Yesterday, all five states that had cannabis legalization on the ballots passed with overwhelming support.
FAQs
Face it, ad tech can be a complicated landscape, fraught with fraud and lack of transparency.
The Science of Defining A Target Audience
Consumer behavior is becoming more and more complex. But thanks to technology, defining and targeting an audience isn’t rocket science.
Hyper-Targeting Is Personalization On Steroids
Personalization should be an essential part of building a successful advertising campaign. Today, customers want to feel special.
5 Steps Of A Successful Ad Campaign
As we have previously blogged about how today’s connected society relies on their mobile smartphones, agencies should be consulting with your clients on developing a mobile marketing strategy that not only builds awareness but drives customers into their establishments such as restaurants, salons, stores, etc. or eCommerce websites.
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