Know Your Customer: Generation Z

Know Your Customer: Generation Z - Gain insights into the preferences and behaviors of Generation Z consumers.


Rolling Out Cannabis Delivery in BC and Beyond

Cannabis delivery is now legal in BC. As more markets open up and you’ve got to adapt to a delivery-hungry market. Here is how Programmatic Advertising can help.


Market Research Critical Tool for Launching a Cannabis Brand

Market Research for Cannabis Brands - Unlock the potential of market research in shaping successful cannabis brands.


Capitalize on Terpenes: Working it into Your Marketing Strategy

Consumers are demanding terpene-rich cannabis, which means you have to build it into your customer service experience. Deploy smell jars at the dispensary counter, and smart Paid Search campaigns targeting terpene-hungry customers.


The Legal Cannabis Landscape Is Expanding

Stay updated on the expanding legal landscape of cannabis and its impact on businesses and consumers.


Vape Shipping Ban of 2021

Explore the implications of the 2021 vape shipping ban and stay informed about changes in the industry.


How To Capitalize On The Biggest Cannabis Holiday

April 20th is revered by cannabis consumers around the world. Why is this date so celebrated, and why you need to make sure your cannabis-based business doesn’t miss out on the Black Friday of weed?

White Papers

The Top 2021 Advertising Trends

Download the third volume in our MARKETING MATTERS White Papers.


Cannabis And Covid Strategies

The effects of COVID-19 modified businesses across the globe. Sudden lockdowns and limiting crowds destroyed the business model they once relied on. The cannabis industry was lucky, and almost all cannabis professionals would agree.


Reconnect With Your Customers

Operating a business in a post-COVID environment has been fraught with unprecedented challenges for business owners. According to Alignable Rent, 35% of small businesses owners reported that they couldn’t make rent in December. And for minority-owned businesses, nearly half (49%) report that they unable to cover their rent.


Good Riddance 2020

Now that 2021 has been ushered in with shelter-in-place lockdowns and mandatory curfews, many Americans find themselves recovering from their speak-easy-like celebrations. 2020 will be remembered as the year of firsts. We have lived through the worst global pandemic in a century and one of the harshest economic downturns since the Great Depression.


Get Ready For Black Friday & Cyber Monday

It’s that time of the year when brands and retailers need to be thinking about prepping for the holiday shopping season which kicks off on Thanksgiving to New Years. This year marks the first post-COVID-19 Black Friday and Cyber Monday. While reduced hours and social distancing may limit in-store purchases, eCommerce giants like Amazon and the direct-to-consumer companies like Warby Parker and Casper are poised to take advantage of their online capabilities.


And The Winner Is...

While the presidential outcome may be decided in the coming days or weeks, there was one undisputed big winner on November 3rd; the legal cannabis industry. Yesterday, all five states that had cannabis legalization on the ballots passed with overwhelming support.


Demystifying Search Engine Optimization

SEO is one of the three basic marketing tenants (SEO, Paid Search and Programmatic) for successfully building brand awareness. There is a joke that says the best way to hide a dead body is the second page of a Google search.

Getting Started


Face it, ad tech can be a complicated landscape, fraught with fraud and lack of transparency.


The Science of Defining A Target Audience

Consumer behavior is becoming more and more complex. But thanks to technology, defining and targeting an audience isn’t rocket science.


Hyper-Targeting Is Personalization On Steroids

Personalization should be an essential part of building a successful advertising campaign. Today, customers want to feel special.


5 Steps Of A Successful Ad Campaign

As we have previously blogged about how today’s connected society relies on their mobile smartphones, agencies should be consulting with your clients on developing a mobile marketing strategy that not only builds awareness but drives customers into their establishments such as restaurants, salons, stores, etc. or eCommerce websites.