Cannabis delivery is now legal in BC. As more markets open up and you’ve got to adapt to a delivery-hungry market. Here is how Programmatic Advertising can help.
The effects of COVID-19 modified businesses across the globe. Sudden lockdowns and limiting crowds destroyed the business model they once relied on. The cannabis industry was lucky, and almost all cannabis professionals would agree.
Now that 2021 has been ushered in with shelter-in-place lockdowns and mandatory curfews, many Americans find themselves recovering from their speak-easy-like celebrations. 2020 will be remembered as the year of firsts. We have lived through the worst global pandemic in a century and one of the harshest economic downturns since the Great Depression.
Contrary to belief, COVID-19 has had some silver linings. Having been declared an “essential” business, recreational and medical cannabis dispensaries and delivery retailers were spared the consequences of their businesses being forced to lock down. While cannabis delivery companies have seen some spikes in sales since the pandemic outbreak, their brick-and-mortar counterparts have seen drops in foot traffic yet up-ticks in average basket sizes.