The trend towards direct-to-consumer (DTC) only served to explode during lockdowns. Here are what cannabis brands need to consider as they explore DTC options.
Consumers are demanding terpene-rich cannabis, which means you have to build it into your customer service experience. Deploy smell jars at the dispensary counter, and smart Paid Search campaigns targeting terpene-hungry customers.
Operating a business in a post-COVID environment has been fraught with unprecedented challenges for business owners. According to Alignable Rent, 35% of small businesses owners reported that they couldn’t make rent in December. And for minority-owned businesses, nearly half (49%) report that they unable to cover their rent.
Now that 2021 has been ushered in with shelter-in-place lockdowns and mandatory curfews, many Americans find themselves recovering from their speak-easy-like celebrations. 2020 will be remembered as the year of firsts. We have lived through the worst global pandemic in a century and one of the harshest economic downturns since the Great Depression.